Brand identities for Nordic startups
Five identity systems, from wordmark to packaging, built to survive a growing team.
- Company
- Studio Nord (demo)
- Year
- 2018
- Role
- Led it
- Team
- 2–5 people
5
identity systems shipped
0
redesigns since launch
Problem
Early-stage founders needed identities that looked considered on day one but wouldn't break when a marketing team arrived with templates and deadlines.
My part
I led identity design for five clients: strategy workshops, wordmarks, colour and type systems, and the guidelines handed over at the end.
Approach
Every identity started as a small system rather than a logo: a type pairing, a restrained palette and a grid that templates could inherit. Print and packaging tested the system before digital.
Outcome
All five brands are still in use years later, largely unchanged. Two clients hired in-house designers who extended the systems without a redesign.
Skills